What is Google AdWord? and How exactly does it work?
AdWords is an auction like the system that enables advertisements on google.com and other Google properties. Businesses bid to place their ads in the search engine results for relevant keyword searches. It all starts with a search. For example, a user searches for "pet medicine". If more than one advertiser is bidding on a keyword that Google deems relevant to the search query, an auction is triggered.
Google then looks at two key factors to determine where the ads rank. The best-combined bid and score will get the best position. To determine how much advertisers pay for each click, Google uses a quality score system. The higher your quality score, the less you pay for a higher position. With Google AdWords, advertisers can create optimized campaigns that drive high-quality, relevant traffic to their websites and landing pages.
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